According to estimates by the National Institute for Health and Welfare, deaths, disability pensions and sick leaves related to smoking as well as smoking breaks cause costs of 840–930 million euros, depending on the calculation method. Economic burden caused by smoking to society have been estimated to be about 1.5 billion euros every year.

In 2010, the Finnish tobacco policy took a turn when the objective of the Tobacco Act of the time was redefined as ending the use of tobacco products, i.e. so-called endgame thinking. Up until then, the objective had been to reduce smoking. In 2016 the aim was improved so that the objective is to end the use of tobacco and other nicotine products by 2030.

Finland is the only country in the world to set up this kind of aim in legislation.  The vision of tobacco-free Finland is feasible, as Finns hold a smoke-free living environment in high regard.

In 2018, the working group to develop tobacco and nicotine policy, published its proposals how to achieve the Finnish endgame aim. In its report, the working group emphasizes that the implementation of the proposals is only an intermediate step in ending the use of tobacco and other nicotine products in Finland.  The further actions must be carried out every few years.

Every government until 2030 must investigate and evaluate how to achieve the endgame objective and propose the necessary further actions. The implementation of the actions must be included in every government program.


Did you know that

  • Endgame refers to the goal of ending the consumption of tobacco products.
  • In Finland, the goal also includes ending the consumption of other nicotine products.
  • The term was first introduced at the beginning of the 2000s in articles pondering the future of the tobacco policy.
  • Endgame was introduced as the objective of the Finnish Tobacco Act in 2010. In 2016, the objective was extended to include other nicotine products, too.

In a global sense, endgame thinking has rapidly increased during the 2010s.